Plenty of things are advertised as free and aren't: a purchase is required, an account is demanded, a card is taken up front, or the offer quietly ended two years ago. Working out which is which takes time most people don't have when they need something today.
So this is one job, done properly: everything you can genuinely access for £0 — places, food, internet, culture, activities, entitlements and essential support — with the catch stated plainly and the date we last checked it.
Everything here is free forever, not a trial that quietly starts charging you.
That's where Genuinely Free comes in. The name is the promise. We show you what's free right now: BBC iPlayer, ITVX, Channel 4, library apps like Libby and BorrowBox, ad-supported music, free museums, parkrun, free courses, free-forever AI tiers, fee-free basic bank accounts, free-to-play games, and more.
The most valuable part might be money and help you may be entitled to — real UK entitlements like broadband social tariffs, Warm Home Discount, Council Tax Reduction and Pension Credit that millions of people qualify for and never claim. We never ask for your financial details; every entry links straight to the official gov.uk or provider page, because our job is pointing you to what's real, not replacing the official source.
One boundary worth stating: our sibling project £1 A Day is a personal budget challenge. Our Free Food, Serious Support and Wellbeing Support sections are different — they're real support for crisis, money worries, mental health and bereavement, treated with care and never gamified. The weight-management entry is a signpost to the NHS's own service, not in-app advice. The two stay deliberately distinct.
What we won't list: gambling, "free holidays", or credit and debt products. No free bets, no casino promotions, no "no deposit" offers, however they're dressed up. No 0% interest credit cards or other borrowing dressed up as a deal. Same reason we'd never list payday loans or buy now, pay later — a thing that can cost you money later isn't free. That's a firm line, not a gap waiting to be filled.
The test for everything else is the same: genuinely free, no purchase necessary, no hidden financial catch. Where something is free but needs an app signup or a loyalty account, we say so plainly rather than pretending there's nothing to hand over.
No signup wall, ever. Every listing, entitlement, search and category is open to anyone with no account, no email address and no invite code. Making someone register before they can find a food bank or check whether they're owed Pension Credit would be exactly the kind of friction this app exists to call out.
The only things that could ever need an account are the ones that save something for you: "Plan something free" groups and community submissions like parking sightings. Right now none of them ask — it's all kept on your own device. If that ever changes, you'll be asked at that exact moment, for an email address or a magic link and nothing else: no name, no phone number, no date of birth, and no pre-ticked marketing box.
No waitlists and no referral codes either. Artificial scarcity is a growth tactic for status products; someone looking for a warm space tonight shouldn't be told to wait their turn.
Genuinely Free is free to use, with no consumer paid tier. It's a discovery and signposting layer — not a financial adviser, a benefits calculator or a budgeting app. We never ask for bank balances, benefit logins or eligibility details, and we never pretend to make a decision that only an official body can make.
— The Genuinely Free team